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ReCourses RSS Feed
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http://recourses.com
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RSS feed for recourses.com
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<title>
Transition Options for Principals: Making the Most of What Youve Built, Now and Later
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/243559852/1126</link>
<description>
<![CDATA[With one-fourth of the content new this year, this one-day ReCourses seminar was developed especially for principals in marketing firms (advertising, design, interactive, and public relations), and it is crafted to cover everything about your transition options over the short- and long-term.<br><br>Youll learn the various application valuation theories and then construct your own, using our template, while we watch and guide you. Well talk about what a valuation says about your firm and how looking at it from the outside gives you a more objective view of your performance and how to fix it with very specific strategies designed to increase its future value and your present enjoyment (one of the few times you can have your cake and eat it too). Well look at the eight transition options youll be able to choose from, and then well take a much closer look at the three that deserve a closer look: merging, sale to keep employee(s), and being acquired by a larger entity. Well then discuss making partnerships work well and then wrap by revisiting an important philosophical outlook.<br><br>By the end of the day youll have a fairly complete manual that should arm you for years to come, all while applying it specifically to your own situation in a helpful, interesting environment.]]>
</description>
<pubDate>
Sat, 26 Jul 2008 15:52:46 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/1126</feedburner:origLink></item>

<item>
<title>
Financial Management: Measuring and Enhancing Performance in a Marketing Firm
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/296803683/1128</link>
<description>
With one-third of the content new this year, this one-day ReCourses seminar was developed especially for principals, operations managers, and controllers in marketing firms (advertising, design, interactive, and public realtions), and it is crafted to cover everything about the numbers side of running a firm well. Youll learn how to construct financial statements properly, how to interpret them, how to avoid common reporting mistakes, and how to understand the same event from the perspective of leverage, profit, and cash. Youll get a hands-on explanation of several dozen benchmarks (which you can apply to your own statements as we walk through it), how you should work with your accounting firm, how to manage cashflow, and what your software options include. Well teach you how to measure utilization (billable efficiency) and how to fix any gaps that the analysis reveals. Well look at taxes, legal structure, retirement, insurance, funding growth, employee benefits, open book management, collections, and navigating a downturn.
</description>
<pubDate>
Sat, 26 Jul 2008 15:44:58 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/1128</feedburner:origLink></item>

<item>
<title>
Building and Leading a Staff
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/346839734/1127</link>
<description>
<![CDATA[Debutting for the first time this year, this one-day ReCourses seminar was developed especially for principals and managers in marketing firms (advertising, design, interactive, and public realtions), and it is crafted to cover everything about growth, from the when to the how to the what.<br><br>Youll learn how to evaluate growth opportunities and make sensible decisions as part of a larger plan. Well look at how the various roles in this industry interact differently as the firms size increases and how to structure them appropriately at various levels. Well look at finding candidates to increase the pool of really qualified ones from which you can choose. Well look at effective screening methods to apply in working through the pool, and then orienting that new employee to your firm in a manner that sets them on a path with a greater likelihood of success. Well look at the intricacies of managing, of rewarding, and even dismissing that occasional bad choice. Finally, well look at building a culture and preserving it, applying the best leadership principles over time.<br><br>By the end of the day youll have a fairly complete manual that should arm you for years to come, all while applying it specifically to your own firm in a helpful, interesting environment.]]>
</description>
<pubDate>
Sat, 26 Jul 2008 15:42:30 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/1127</feedburner:origLink></item>

<item>
<title>
The Impact that Comes with Control in a Marketing Firm
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/342984248/5229</link>
<description>
<![CDATA[A two-page study of the real source of your control in client relationships, and how having enough of it benefits you and the client.<br>]]>
</description>
<pubDate>
Tue, 22 Jul 2008 19:00:30 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/5229</feedburner:origLink></item>

<item>
<title>
Avoiding Damage from a Downturn
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/287209684/4825</link>
<description>
<![CDATA[You can't control the larger economy within which you operate, or even the segment of the marketplace to which you apply your unique expertise. But you CAN limit the damage that otherwise would occur by anticipating the pressures you'll face, reacting to them appropriately, and then building some future safeties into your firm's management environment. David C. Baker will present a webinar with some thoughts on these topics for 30 minutes, followed by 15 minutes of Q/A via a chatroom. Held at 3:00p CDT. Free, but you must register <a target="_blank"  href="https://www2.gotomeeting.com/register/620347658">here</a> to participate.]]>
</description>
<pubDate>
Fri, 23 May 2008 15:49:28 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/4825</feedburner:origLink></item>

<item>
<title>
The Truth about Making Money in a Marketing Firm
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/296664808/4881</link>
<description>
<![CDATA[A three-page recital of the lies we tell ourselves to justify the lack of profit, as well as some suggestions on facing the truth and getting on with the business of fixing the real issues.<br>]]>
</description>
<pubDate>
Fri, 23 May 2008 12:12:05 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/4881</feedburner:origLink></item>

<item>
<title>
Promoting Timekeeping Compliance
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/296664809/4880</link>
<description>
<![CDATA[A two-page look at why timekeeping compliance is important (for now, anyway), and what practical steps you might take to achieve compliance in your firm.<br>]]>
</description>
<pubDate>
Fri, 23 May 2008 12:08:17 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/4880</feedburner:origLink></item>

<item>
<title>
A Primer on Controlling Your Client Base with Effective New Business
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/243559850/1157</link>
<description>
<![CDATA[A two-hour pre-conference workshop for the "Gain: AIGA Business and Design Conference" in New York city (held every two years). More on the Gain conference <a target="_blank"  href="http://www.aiga.org/content.cfm/gain-conference-2008">here</a>.<br>]]>
</description>
<pubDate>
Sat, 10 May 2008 17:54:15 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/1157</feedburner:origLink></item>

<item>
<title>
Managing (Right) for the First Time
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/287222754/1158</link>
<description>
<![CDATA[This is a presentation based on the book by the same title (published by <a target="_blank"  href="http://www.rockbench.com">RockBench</a> in the third quarter of 2008, by David C. Baker). It has been researched and developed for first time managers of any type, any level. We'll look at who managers are and how to become one, whether or not you were promoted for the right reason, how to start off right, what you'll discover early on, and understanding the different kinds of managers. We'll also examine how to be effective by assembling the right team, being the kind of leader others want to follow, and how to take advantage of your own management style. Finally, we'll explain the transitions you'll want to make to be effective. This seminar is held at the annual HOW conference in Boston.]]>
</description>
<pubDate>
Sat, 10 May 2008 17:53:15 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/1158</feedburner:origLink></item>

<item>
<title>
Serving Clients Well: Making the Most of the Account Service Role
</title>
<link>http://feeds.recourses.com/~r/RecoursesRssFeed/~3/287715494/4826</link>
<description>
<![CDATA[This webinar will overview the essential things to know in serving clients well as a marketing firm. We'll start with a clear understanding of the control each party brings to the relationship, how to shape your role for increased effectiveness, the essence of your job description, a summary of how your clients wish you would serve them, and growing existing accounts as your focus switches from service to expertise. We'll finish with 15 minutes of Q+A to help apply this to your situation specifically. This webinar features David C. Baker, and is sponsored by <a target="_blank"  href="http://www.functionfox.com">Function Fox</a>. To register, click <a target="_blank"  href="http://www.functionfox.com/events/GoToMeeting.asp?m=560512919">here</a>.]]>
</description>
<pubDate>
Sat, 10 May 2008 17:52:52 -0400
</pubDate>
<feedburner:origLink>http://recourses.com/contentmgr/showdetails.php/id/4826</feedburner:origLink></item>

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